Top 10 Excuses Why Marketing Is Not For You
As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients.1. “I’m too honest to market. ” OK, this little gem is at the top of my list because it is both a lie AND an insult! I am a marketer by trade, and I am honest.2. “I’m too modest to market myself. 3. “I’m too shy to market myself. ” As a highly sensitive person myself, you’d think I’d have more sympathy for this excuse, but I don’t. If you want to be successful, know right now that it may not always be comfortable, and you have to be willing to do what it takes to succeed, even if that means going outside your comfort zone. Shyness is a habit that can be overcome with practice, so join Toastmasters, or see a therapist if that’s what it is going to take, but get over yourself. I promise you will be glad you did. 4. “I’m too creative to market myself. ” This excuse is really lame! Marketing is a very creative process, and since you have literally thousands of options when structuring your marketing plans, creativity is an asset, not a liability.5. “I don’t have enough time to market my business. “I have no personal network to market to. Just pick up the phone and call the people you want to know, get out there and mingle, and your personal network will grow quickly.









